Insights

Insights and updates on digital marketing strategies for licensed professionals.

Post 1 through 6 of 8 total posts

  • FTC's New Rule on Consumer Reviews and Testimonials

    Learn how the FTC's new rule on consumer reviews and testimonials (16 CFR Part 465) affects lawyers, what constitutes unlawful reviews, and how to ethically manage your online reputation while staying compliant.

  • The Role of Structured Data in SEO

    Explore how structured data impacts SEO rankings, improves click-through rates, and how to deploy structured data on your website. Learn to validate your structured data with Google's tools for best results.

  • HTTPS and Law Firm SEO

    Learn how HTTPS impacts law firm SEO rankings and client trust while meeting ABA security requirements for professional websites.

  • ABA Rule 7.1: Law Firm Website Compliance Guide

    Create compliant law firm website content that follows ABA Rule 7.1 with practical tips on ethical marketing and avoiding misleading claims.

  • Law Firm SEO Guide: Advanced Marketing Strategies

    Learn proven SEO strategies for law firms, from technical optimization to ethical marketing, to improve your firm's online visibility and client acquisition.

  • Mobile SEO for Law Firms: Boost Your Rankings

    Optimize your law firm's website for mobile devices to improve Google rankings and client engagement with proven mobile SEO strategies.