Jackson B. Barnett

Co-Founder & CEO

Jackson B. Barnett is a Co-Founder and CEO at Scribble Marketing. With a diverse and multidisciplinary background in law, language, and digital marketing, Jackson brings a unique skillset to SEO content creation. His ability to combine legal knowledge, language proficiency, and a keen understanding of professional practice operations enables him to deliver tailored, data-driven SEO strategies that help licensed professionals, such as lawyers and doctors, build a strong online presence and achieve measurable results.

Legal Practice & Digital Marketing Journey

Jackson’s journey into digital marketing began with his leadership of Barnett Law Offices, where he serves as the Principal Attorney. In addition to managing complex legal matters for pilots, Jackson is also responsible for overseeing the firm’s marketing and business development strategies. This hands-on experience running his own law firm has given Jackson invaluable insights into both the challenges of managing a law practice and the intricacies of the legal field. Unlike many marketing professionals, Jackson understands firsthand the pressure and practicalities of growing a law firm from the ground up—insights that have become central to the way he approaches SEO and content marketing for legal professionals and other industries.

Throughout his time as a law firm owner, Jackson has been deeply involved in creating and refining the firm’s marketing strategies, focusing on digital marketing channels to attract clients and establish the firm’s authority in its niche, aviation medical certification and aviation employment law. Jackson built a comprehensive understanding of SEO, content creation, and online brand visibility through trial and error, constantly adjusting tactics to ensure the firm’s website and content would reach its target audience. This experience has directly informed his work today, where he helps professional practices, particularly those in the legal sector, enhance their digital presence through professionally crafted content that not only resonates with audiences but is strategically optimized to rank highly on search engines.

Legal Perspectives in Content Creation

Jackson’s legal background plays a significant role in his approach to SEO content creation. As a lawyer, he honed his skills in research, writing, and critical thinking. Crafting precise, clear, and compelling content is essential in both the legal and marketing worlds. His legal training allows him to break down complex ideas and translate them into easily digestible language while maintaining accuracy and detail. Furthermore, his experience working on high-stakes legal matters, such as FAA medical certifications and wrongful termination cases, has fine-tuned his ability to engage with niche topics in a way that captures the attention of both search engines and specialized audiences.

Academic Background & Command of Language

Jackson’s academic background in Russian language and literature also enhances his SEO content strategies. Graduating magna cum laude from the University of Illinois at Urbana-Champaign, Jackson studied Russian as part of the U.S. Department of Education’s prestigious Foreign Language and Area Studies (FLAS) Fellowship. Immersing himself in the linguistic and cultural nuances of Russian language and literature deepened his understanding of language structure and communication—skills that he now applies to SEO content. The ability to think critically about language, tone, and structure has been pivotal in developing content that is optimized for both search engine algorithms and human readers, making sure it ranks highly while remaining engaging and accessible.

Before launching his law firm, Jackson earned a Juris Doctor from Washington University in St. Louis. His time at Washington University helped him develop a broad understanding of various legal practice areas, such as personal injury, torts, wills and trusts, immigration, and criminal law. A first-class legal education in these areas allows Jackson to understand the needs of the legal clients at Scribble Marketing. And with this legal knowledge, Jackson always aims to drastically reduce his marketing client’s time spent reviewing and editing SEO content by aspiring to avoid the frequent violations of common rules of professional conduct for lawyers by not using words like “expert” or “specialist” in content. Do please note, Scribble Marketing ultimately defers the professional responsibility of compliance with the rules of professional conduct to the client.

A Unique Approach to Digital Marketing

Jackson’s blend of legal knowledge, linguistic understanding, and entrepreneurial experience provides him with a distinct advantage in the world of SEO and digital marketing. By drawing on his experience managing a law firm, he creates content that serves both business objectives and audience needs. He is committed to helping licensed professionals build effective digital marketing strategies, particularly in the legal industry, where his understanding of both law and law firm operations gives him a rare ability to speak directly to the specific challenges firms face in today’s competitive digital landscape.

Beyond the Office

Outside of his professional work, Jackson continues to independently study Russian language and literature. Jackson is proudly married to his wife, Katherine, who brings him an immense amount of joy and support.